Healy Pentony
A modern, trust led web presence built for a boutique Dublin law firm, structuring a broad practice spanning commercial and residential property, probate and commercial litigation into clear, distinct paths for private clients, financial institutions and businesses.
The Brief.
Healy Pentony Solicitors LLP is a boutique commercial firm based at 12 Merrion Square North, Dublin 2, providing specialised advice to private clients, financial institutions and businesses across commercial and residential property, probate and commercial litigation. Rather than being a generalist practice, the firm has deliberately narrowed its focus to a select set of legal services, and the site needed to reflect that discipline back at visitors from the first screen.
The build needed to do two things at once: establish the kind of quiet, professional credibility that a solicitor's client expects before they'll pick up the phone, and make a genuinely wide practice area feel simple to navigate for two very different audiences, individuals dealing with a property purchase or a family estate, and businesses or institutions with commercial or litigation needs.
Practice Architecture.
The firm's services span four core practice areas, each with its own sub-pages and, in several cases, its own dedicated quote or intake tool. Structuring this into a navigable site meant building a clear hierarchy rather than a flat list of pages:
The homepage splits into Personal Services and Business Services entry points immediately below the fold, letting each visitor self-select into the right journey rather than making them hunt through a single undifferentiated menu.
UX & Trust Design.
For a solicitor's practice, the site's job is to build enough confidence that a visitor will make contact about something significant, a house purchase, a family estate, a commercial dispute. That shaped every structural decision on the build:
Dual Audience Routing
Clear Personal Services and Business Services pathways from the homepage, so individuals and institutional clients each land on content built for their situation rather than a shared generic page.
Quote & Intake Forms
Dedicated Conveyancing Quote, Probate Quote and Will Questionnaire tools built as structured intake forms, giving the firm qualified enquiry detail up front rather than a bare contact request.
Membership & Credibility Signals
Professional body memberships and accreditations displayed prominently on the homepage, reinforcing regulatory standing for a client base that expects to see it before engaging a solicitor.
Client Testimonials
Real client testimonials surfaced directly on the homepage, giving prospective clients social proof from people who have been through the same property, probate or litigation process.
Click-to-Call Header
Phone number and email address fixed in the header across every page, removing friction for visitors who would rather call the Dublin office directly than fill out a form.
Deep Sub-Navigation
Expandable Property, Probate and Other Services menus in the main navigation, surfacing every sub-page without forcing visitors through an extra click-through layer.
Build & Structure.
The site is built on Wix, which meant the technical work centred on getting a flexible platform to hold a disciplined, professional layout rather than drifting into the generic templated look Wix sites are often known for:
Information Architecture
- Practice-led navigation: Top-level menu structured around Property, Litigation, Probate and Other Services, with sub-menus exposing every dedicated service page without overloading the primary nav.
- Distinct quote funnels: Conveyancing Quote and Probate Quote built as their own linked pages, separate from the general contact form, so the firm can capture case-specific detail from the first interaction.
- LLP Notice & Disclaimer pages: Standard legal notices structured as their own accessible pages, keeping the firm's regulatory and compliance information easy to locate.
Design Consistency
- Restrained visual language: A muted, professional palette and consistent typography across all service pages, avoiding the busy, mixed-style layout that can undermine trust on a legal site.
- Consistent CTA placement: "Submit your Query" and phone contact repeated at consistent points across every page, so the path to contact never requires scrolling to hunt for it.
- Mobile responsiveness: Full responsive behaviour across breakpoints, including the collapsible practice-area sub-menus, given how much legal research traffic now starts on mobile.
Results & Outcomes.
The completed site gives Healy Pentony Solicitors a structured, credible web presence that matches the discipline of their practice areas:
| Deliverable | Outcome |
|---|---|
| Site structure | Full practice-area hierarchy built across Property, Litigation, Probate and Other Services |
| Service pages | 15+ dedicated pages covering every sub-area of the firm's practice |
| Quote tools | Conveyancing Quote and Probate Quote intake forms built as standalone funnels |
| Will Questionnaire | Structured intake tool for will preparation enquiries |
| Dual audience routing | Personal Services and Business Services entry points from the homepage |
| Trust signals | Memberships and client testimonials integrated directly on the homepage |
| Responsiveness | Fully responsive layout across desktop, tablet and mobile |
Key Observations.
A Narrow Practice Deserves a Narrow, Confident Site
Healy Pentony deliberately chose to specialise rather than generalise, and the site needed to reflect that same discipline rather than trying to look like a full-service firm. A tightly scoped set of practice areas, presented clearly, reads as more credible to a prospective client than a sprawling menu implying the firm does everything.
Two Audiences Need Two Front Doors
A private individual dealing with a probate matter and a business managing a commercial dispute are looking for completely different reassurance from a law firm's site. Splitting Personal Services and Business Services from the homepage, rather than merging them into one generic services page, was one of the highest value structural decisions on the build.
Quote Forms Do More Work Than Contact Forms
A generic "get in touch" form tells a solicitor nothing about what the enquiry actually involves. Building dedicated Conveyancing Quote and Probate Quote tools instead means the firm receives a qualified, case-specific enquiry from the first point of contact, saving a round trip of back-and-forth before the real conversation can start.